Post by account_disabled on Dec 23, 2023 20:36:42 GMT -7
I have not read it and I do not question it in substance), in inbound marketing, we do not expect content, but content that is optimized, visible, referenceable and referenced and which brings results. These notions are completely foreign to him and he will probably find clients, poorly trained, poorly informed, who are not aware that there is a way to write content for the web, and that it is not the same than writing an article for a newspaper.
Besides, when we look at the site of his last employer where Email Data he apparently exercised responsibilities around content creation and inbound marketing, what do we see? Traffic has never taken off and is even decreasing. The site has not improved its SEO since. SEO has collapsed since the start of the September school year (-65%). And this person proclaims himself an expert on the subject and will offer his “brilliant” services to decision-makers who will unfortunately not have the keys to decode and understand that beyond his talents.
A journalist, he does not have the slightest qualification to do inbound. So, before doing inbound, whether alone or with a partner: Don't rush in without asking questions. Use the many tools available to understand your online market. Don't be impressed by white papers that are well presented but empty of content. Ask not for references but for examples of written content and examples of performance (traffic for example).
Besides, when we look at the site of his last employer where Email Data he apparently exercised responsibilities around content creation and inbound marketing, what do we see? Traffic has never taken off and is even decreasing. The site has not improved its SEO since. SEO has collapsed since the start of the September school year (-65%). And this person proclaims himself an expert on the subject and will offer his “brilliant” services to decision-makers who will unfortunately not have the keys to decode and understand that beyond his talents.
A journalist, he does not have the slightest qualification to do inbound. So, before doing inbound, whether alone or with a partner: Don't rush in without asking questions. Use the many tools available to understand your online market. Don't be impressed by white papers that are well presented but empty of content. Ask not for references but for examples of written content and examples of performance (traffic for example).