Post by account_disabled on Jan 22, 2024 0:39:12 GMT -7
In the first days at a new place of work, you need to figure out what tools you will need to use. For marketers, call tracking is a product that allows not only to track the effectiveness of advertising, but also to obtain non-obvious insights that will be useful in the future. We'll tell you what you need to do right away to make it truly useful. Reading time 12 minutes See what call goals are configured in Google Analytics .
Make Fax Lists sure that the Call Log shows statistics for all running projects Check whether call tracking integrations with other services are configured and whether the transfer of call data to other platforms works Check if sales managers are missing advertising calls Set up notifications about important events and regularly receive reports on key indicators Listen to call recordings Analyze your multi-channel call funnel report conclusions See what call goals are configured in Google Analytics Call tracking is a technology that determines the advertising source of a call.
To evaluate the conversion of incoming traffic into calls, you should set up goals in the Google Analytics interface. You cannot limit yourself to one goal for all categories of calls - it is created automatically in Google Analytics after integration with call tracking. If you leave only this, then you will only see the total number of calls, but you will miss the breakdown by type. By itself, this indicator means little, because there can be a lot of requests, but the number of targeted ones is minimal.
Make Fax Lists sure that the Call Log shows statistics for all running projects Check whether call tracking integrations with other services are configured and whether the transfer of call data to other platforms works Check if sales managers are missing advertising calls Set up notifications about important events and regularly receive reports on key indicators Listen to call recordings Analyze your multi-channel call funnel report conclusions See what call goals are configured in Google Analytics Call tracking is a technology that determines the advertising source of a call.
To evaluate the conversion of incoming traffic into calls, you should set up goals in the Google Analytics interface. You cannot limit yourself to one goal for all categories of calls - it is created automatically in Google Analytics after integration with call tracking. If you leave only this, then you will only see the total number of calls, but you will miss the breakdown by type. By itself, this indicator means little, because there can be a lot of requests, but the number of targeted ones is minimal.