Post by sakibkhan53 on Mar 11, 2024 23:45:43 GMT -7
What makes it so memorable? Certainly the point of view of the video: it seems to be shot by a passer-by with his own phone, on a sunny afternoon in the streets of Paris . The interval between the whizzing bags and the cars makes the video very truthful , as if they had actually "snuck" into the city. The provocative phrase of the caption, “I THINK I LIKE PARIS NOW 🫠”, makes everything even more powerful. It's as if the brand had revisited the city in its own way: with a careful eye we can notice the writings on the asphalt and the Jacquemus-themed signs. CGI in the blink of an eye according to Maybelline Can a bus and a subway have eyelashes and, above all, wear mascara? With CGI for Maybelline it's possible! This campaign has been mistaken for reality by many , so much so that it has given rise to real debates on the matter! If you missed it, you can catch up on it here: Maybelline TikTok profile What makes this campaign so similar to reality?
As with Jacquemus's, the most important factor is the use of real scenarios such as the streets of London and the tube, combined with the presence of real people appearing in the video. The focus of the campaign is to showcase the design of the new applicator stylus which has been specially enlarged to the point of being perfect for the “screaming eyelashes” of buses and subways. Brilliant! Furthermore, in a video on TikTok Lauren Chapman - Senior Marketing Manager of Maybelline - explained how the idea for the initiative was born. Lauren Chapman's TikTok profile And if you want to delve deeper , we have analyzed the campaign more specifically here ! Netflix's latest stunt, in CGI format The new season Canada Phone Number Data of Sex Education , the famous TV series on the Netflix platform , has just been released . To make this launch memorable, however, the brand decided to exploit CGI to the nth degree: it unrolled a huge condom on the Buenos Aires Obelisk .
Catch up on the video below if you haven't seen it: Ac2ality's TikTok profile We don't think there are even words to say about this campaign: it couldn't have been more memorable than this! What really works about these 3 CGI campaigns? The time has come to take stock: what do these three campaigns have in common and what makes them work so well? As we said, they are unforgettable because they touch our memorization processes very deeply. But there's more. These campaigns are particularly effective because they insinuate themselves into people's memories. Let's take an example: you visited London a few years ago and you remember well that street full of buses. The campaign that uses CGI will insinuate itself right in the middle of that memory, binding itself and never leaving it.
As with Jacquemus's, the most important factor is the use of real scenarios such as the streets of London and the tube, combined with the presence of real people appearing in the video. The focus of the campaign is to showcase the design of the new applicator stylus which has been specially enlarged to the point of being perfect for the “screaming eyelashes” of buses and subways. Brilliant! Furthermore, in a video on TikTok Lauren Chapman - Senior Marketing Manager of Maybelline - explained how the idea for the initiative was born. Lauren Chapman's TikTok profile And if you want to delve deeper , we have analyzed the campaign more specifically here ! Netflix's latest stunt, in CGI format The new season Canada Phone Number Data of Sex Education , the famous TV series on the Netflix platform , has just been released . To make this launch memorable, however, the brand decided to exploit CGI to the nth degree: it unrolled a huge condom on the Buenos Aires Obelisk .
Catch up on the video below if you haven't seen it: Ac2ality's TikTok profile We don't think there are even words to say about this campaign: it couldn't have been more memorable than this! What really works about these 3 CGI campaigns? The time has come to take stock: what do these three campaigns have in common and what makes them work so well? As we said, they are unforgettable because they touch our memorization processes very deeply. But there's more. These campaigns are particularly effective because they insinuate themselves into people's memories. Let's take an example: you visited London a few years ago and you remember well that street full of buses. The campaign that uses CGI will insinuate itself right in the middle of that memory, binding itself and never leaving it.