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Post by account_disabled on Mar 12, 2024 23:33:13 GMT -7
People has also led to the simplification of customer communication on online platforms with chat bots that automatically answer the company's most frequently asked questions. Contact with the customer in the online industry can be completely digitized, i e. transferred to social networks, e mail, dialogues in comments in special applications Rating Captain , Allegro , Google My Company , etc. Process The process is another very important element of the P model, which, similarly to other parts of the digital marketing mix concept, affects. The customer's willingness to make a purchase in your store. The processes that a customer goes through before purchasing your product CH Leads or before any other action you want them to perform for example, signing up for your newsletter should be as simple as possible. It is worth remembering about Place the place where the company's product is sold. adapted to the requirements and simplified for the client , namely The payment method should be varied Blik, Apple Pay, etc. , and the interface should be as transparent as possible. A potential customer shouldn't change their mind about a purchase just because the payment process is too complicated. Conversion. The required action should involve as few steps as possible. If a customer has to complete surveys and click links to buy from your online store, it's very unlikely that they'll complete even half of the steps. Optimization of the website, i e. the speed of its operation. Customer loyalty depends on comfort during the purchasing process.
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