Post by account_disabled on Mar 13, 2024 1:32:30 GMT -7
Web positioning is a very interesting and broad topic that can be a great differentiator in our digital marketing strategies . It has many areas of opportunity with which any web page can appear in the most famous search engine in the world, Google . Thanks to its immensity, the term SEO consultant arises. So, if you still don't have an SEO consultant on your work team, don't wait any longer and include this SEO specialist as soon as possible. You are probably wondering why you should include an SEO consultant and, above all, why, if so far everything seems to be going well with your site. But are you 100% sure about it? Are you getting the results you expected in terms of SEO and web traffic? If it took you more than a minute to answer these two simple questions, then you do need an SEO consultant. Next, we are going to tell you some of the benefits that an SEO consultant can bring to your firm. what is an seo consultant What is an SEO Consultant? An SEO consultant is an expert who has extensive experience in search engine positioning and website optimization. His work consists of the application of digital marketing techniques and strategies that provide a noticeable improvement to any website with the main objective of placing it in the top positions of the search engines . To carry out these actions effectively, the SEO consultant needs knowledge in different disciplines such as programming, online marketing , communication, link building , on-page SEO, etc. In addition, you must have the analytical capacity to detect areas of opportunity and improve strategies that result in better web positioning.
Each SEO consultant has his or her strengths, as this profession requires an expert who can carry out multiple simultaneous tasks. But its most demanding and valuable quality is continuous updating, which is a requirement of all SEO consultants. What actions does an SEO Consultant perform? Analysis When approaching a new project, the SEO consultant must know the client and their business, what the business objectives are, the websites that will be competitors, what the product or service they want to promote, etc. All this knowledge will help us have CZ Leads better results in SEO positioning. Collecting quality data, using appropriate SEO tools such as Google Analytics and Google Search Console, is essential to create effective digital marketing strategies to attract potential customers. An SEO consultant must analyze a website with different tools, in order to detect errors both internally and externally. You must have mastery of web design and HTML , JavaScript, PHP or CSS languages to be able to identify the elements that benefit or harm the page in search engine indexing . In specific terms, improving SEO (Search Engine Optimization) is your main task and these are some of the points that must be executed in an SEO consultancy. SEO audit Detect Indexing problems One of the recurring problems is indexing. The SEO consultant must verify that the site is accessible to search engine robots so that they can “read” the content of a website. For this, the SEO consultant must check the correct server configuration, redirects, etc. Content analysis One of the important tasks that an SEO consultant must perform is to analyze the content of the site, its quality and originality, avoiding plagiarized, duplicate content that is related to the intentions of our target audience when making a query in any engine.
Review and adjustment of titles and meta descriptions A proper title and meta description helps improve the CTR of our site. We must not lose sight of the fact that these two factors are the first interaction that users have with our site and it is valuable that they respond correctly to the users' search intention. Internal Linking It consists of the correct architecture of the internal links of a website to give the proper authority to each of the sections. This allows search engines to correctly read the site and distribute Linkjuce in an effective way. Website Performance When we talk about the performance of a website, we are referring to the improvements that are implemented at the server and site level, which help improve page loading time. This is extremely relevant to the user experience. Within this section, the SEO consultant reviews: Correct server configuration A correct configuration will help us ensure that when a user comes to our website, they have a better experience. Image Optimization Images must be displayed quickly, in the appropriate formats and sizes so that they do not negatively impact the performance of the site. HTML, CSS and JS minification Minification is the compression of files that are used in the design and functionality of a page, with the purpose that the site is presented in the user's browser in the shortest possible time. SEO consultant in Mexico Linkbuilding Analysis One of the most effective off-page SEO strategies is link building. In this, an SEO consultant is able to identify which web pages you can leave a link on, ensuring the quality of the sites so that they can transmit authority to yours without incurring penalties for SPAM. Unlike the previous point, in this one an external audit of links is carried out.