Post by sakibkhan48 on Feb 24, 2024 1:14:44 GMT -7
To date, Twitch is one of the main streaming platforms for eSports. In general, it has a low volume of advertisements. Yet, these sponsorships generate a significantly higher conversion rate than traditional social platforms. This is because fans are completely immersed in the content they consume. The interactivity of this content is then increased by live chat and contest features . The generational factor, which has already been discussed, certainly plays its part. In fact, 61% of Gen Zers don't watch television and 70% of them spend more time watching eSports than other traditional sports. Furthermore, almost 90% of them know at least one eSports sponsor that has no connection to gaming .
And finally, it should be remembered that in 2020 video Europe Cell Phone Number List game sales grew dramatically compared to the previous year. videogames - eSport Marketing Yet even more relevant are some characteristics of eSports that distinguish them from traditional sports: speed and scalability . Unlike the latter, in fact, eSports have no physical/spatial limitations, as they depend on digital platforms. Furthermore, in eSports it is possible to create new games with infinitely scalable dynamics, variances and players. eSport Marketing strategies The expansion of the eSports sector offers attractive and profitable opportunities for brands. In fact, they are increasingly trying to become part of it through various eSport Marketing strategies.
However, their success depends on how they interact with their audiences on gaming platforms . It is first necessary to know the target audience (which games they prefer, which tournaments they follow...) so as to create content that can attract them. Next, it's crucial to explore the virtual platforms where audiences spend most of their time. In fact, among the main platforms we remember: Twitch , Hitbox , YouTube Gaming , Facebook Gaming . Below, therefore, are some possible eSport Marketing strategies adopted by companies: 1. Influencer marketing
And finally, it should be remembered that in 2020 video Europe Cell Phone Number List game sales grew dramatically compared to the previous year. videogames - eSport Marketing Yet even more relevant are some characteristics of eSports that distinguish them from traditional sports: speed and scalability . Unlike the latter, in fact, eSports have no physical/spatial limitations, as they depend on digital platforms. Furthermore, in eSports it is possible to create new games with infinitely scalable dynamics, variances and players. eSport Marketing strategies The expansion of the eSports sector offers attractive and profitable opportunities for brands. In fact, they are increasingly trying to become part of it through various eSport Marketing strategies.
However, their success depends on how they interact with their audiences on gaming platforms . It is first necessary to know the target audience (which games they prefer, which tournaments they follow...) so as to create content that can attract them. Next, it's crucial to explore the virtual platforms where audiences spend most of their time. In fact, among the main platforms we remember: Twitch , Hitbox , YouTube Gaming , Facebook Gaming . Below, therefore, are some possible eSport Marketing strategies adopted by companies: 1. Influencer marketing