Post by account_disabled on Mar 5, 2024 1:15:29 GMT -7
To retain your consumer and encourage them to buy your product or service again, you could add a small present for Christmas. I'll give you a real example: last year my hairdresser gave me a cream he made specifically for curly hair. It was an unexpected gesture and, at the same time, highly appreciated because it was designed specifically for me and my hair. This thought (in addition to his skill) left me so satisfied that I haven't been able to go to anyone else for a year. Thus Daniele has gained the loyalty of a consumer and, like me, many others will continue to choose him for his skill and never predictable thoughts. Share love Again to return to the theme that "at Christmas we are all better", we should also use more emotional communication that suits the identity of our brand. At Christmas it is essential that the message awakens emotions in people . Especially given the period we are living in, people are looking for an emotional relationship with the brand from which they purchase a product or service.
In this regard, the Disney and Coca-Cola commercials are a perfect example. Through the art of storytelling they managed to touch people's hearts and communicate the founding values of their brand. Christmas discounts In the contemporary market (especially Italian), November 27th marks the start of the winter season which culminates in January with the start of the sales. Since Belgium Phone Number Black Friday there has been a continuous series of offers and promotions that act as triggers to stimulate users to purchase the product they clicked on. Since there is so much competition, discounts can be exploited in an intelligent and strategic way . Instead of offering classic sales, you can implement differentiating and personalized strategies for the user: You can think of flash sales that are limited for a period of time; You can only discount the "gifts" section to encourage the purchase of those products/services; You can launch a new Christmas line by focusing on the "scarcity" effect to stimulate purchases.
Take advantage of “bundling” You can also think about taking advantage of the marketing strategy defined as "bundling". This consists of selling a set of products at a discounted price compared to what you would have paid if purchased separately. It is the strategy adopted by Mc Donald's or Burger King to purchase menus rather than individual products. According to research by McKinsey , 35% of Amazon's sales are made thanks to bundles. It's a win-win strategy . For the seller, because it builds customer loyalty and manages to sell complementary products that perhaps individually would have been ignored, and for consumers who take home their "loot" with often considerable savings! Create new packaging
In this regard, the Disney and Coca-Cola commercials are a perfect example. Through the art of storytelling they managed to touch people's hearts and communicate the founding values of their brand. Christmas discounts In the contemporary market (especially Italian), November 27th marks the start of the winter season which culminates in January with the start of the sales. Since Belgium Phone Number Black Friday there has been a continuous series of offers and promotions that act as triggers to stimulate users to purchase the product they clicked on. Since there is so much competition, discounts can be exploited in an intelligent and strategic way . Instead of offering classic sales, you can implement differentiating and personalized strategies for the user: You can think of flash sales that are limited for a period of time; You can only discount the "gifts" section to encourage the purchase of those products/services; You can launch a new Christmas line by focusing on the "scarcity" effect to stimulate purchases.
Take advantage of “bundling” You can also think about taking advantage of the marketing strategy defined as "bundling". This consists of selling a set of products at a discounted price compared to what you would have paid if purchased separately. It is the strategy adopted by Mc Donald's or Burger King to purchase menus rather than individual products. According to research by McKinsey , 35% of Amazon's sales are made thanks to bundles. It's a win-win strategy . For the seller, because it builds customer loyalty and manages to sell complementary products that perhaps individually would have been ignored, and for consumers who take home their "loot" with often considerable savings! Create new packaging