Post by account_disabled on Oct 27, 2023 23:55:28 GMT -7
Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. What is Linktree? Linktree's homepage Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single bio page. According to Ahrefs’ Site Explorer, the website receives ~2.7 million monthly organic traffic and has a Domain Rating (DR) of 93, making it a high-authority site. Overview of linktr.ee/, via Ahrefs' Site Explorer The idea behind Linktree isn’t new—websites like about.me started offering similar products a few years ago. Linktree grew faster than these platforms, though, once influencers began using it as their preferred link in the bio.
For example, here’s The Rock, Dwayne Office 365 Email List Johnson, linking to his Linktree account on a major social network—Instagram. Example of a celebrity Linktree profile, via instagram.com And here’s what his Linktree profile looks like. Example of a celebrity Linktree profile We can see that this content is clear and well presented. But it’s worth noting that there are only six links to The Rock’s suggested sites, a profile photo, and some social media links—there’s just not much here. And this type of content forms the bulk of Linktree’s pages. Linktree’s strength is that it solves a pain point of social media for many content creators—you can only have one link on most social media networks.
Another strength is that you don’t need to be a techie to set up a profile, making it attractive to social media influencers. And as you can see from the screenshots, Linktree has spent a lot of time ensuring the design and user experience are good. Linktree’s rise Now that we know a bit about Linktree, let’s look at its organic traffic in Ahrefs’ Site Explorer. To do this, I’ve entered Linktree’s domain into the search bar, scrolled down to the overview, and selected “Avg. organic traffic.” We can see the organic traffic rise and fall. Let’s look at the rise first. Linktree's organic traffic performance, via Ahrefs' Site Explorer The site had a bump in organic traffic around March–April 2020. The traffic peak was in August 2022, reaching
For example, here’s The Rock, Dwayne Office 365 Email List Johnson, linking to his Linktree account on a major social network—Instagram. Example of a celebrity Linktree profile, via instagram.com And here’s what his Linktree profile looks like. Example of a celebrity Linktree profile We can see that this content is clear and well presented. But it’s worth noting that there are only six links to The Rock’s suggested sites, a profile photo, and some social media links—there’s just not much here. And this type of content forms the bulk of Linktree’s pages. Linktree’s strength is that it solves a pain point of social media for many content creators—you can only have one link on most social media networks.
Another strength is that you don’t need to be a techie to set up a profile, making it attractive to social media influencers. And as you can see from the screenshots, Linktree has spent a lot of time ensuring the design and user experience are good. Linktree’s rise Now that we know a bit about Linktree, let’s look at its organic traffic in Ahrefs’ Site Explorer. To do this, I’ve entered Linktree’s domain into the search bar, scrolled down to the overview, and selected “Avg. organic traffic.” We can see the organic traffic rise and fall. Let’s look at the rise first. Linktree's organic traffic performance, via Ahrefs' Site Explorer The site had a bump in organic traffic around March–April 2020. The traffic peak was in August 2022, reaching